● Live online masterclass
​What if your AI could actually look inside your ad account and do something about it?

Most marketers use AI to write copy or summarize reports. Frederick (Fred) Vallaeys is going to show you how to get AI working directly inside your campaigns — building real automation tools, live, in 90 minutes.

Tuesday, ​30 June 2026

3:00 PM – 4:30 PM BST

No technical background needed. If you can write a prompt, you're ready for this. Fred is going to walk you through everything from scratch — the goal is that you leave with something you can actually use, not just a slide deck to forget about.

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90 minutes

of live session including a Q&A with Fred

0 lines of code

you need to know coming in

Live demo

of AI connected directly to an ad account

WHAT YOU'LL TAKE AWAY
​From AI that talks about PPC to AI that does PPC

You've probably used ChatGPT or Claude to help with your campaigns already. This session is about what comes after that — when AI stops being a chat window and starts being part of how your account actually runs.

How to connect AI to your live account data

Fred will show you how tools like Claude can talk directly to your Google Ads account — pulling real data, spotting patterns, and flagging issues — through something called an MCP integration.

Building your own automation tools — without coding

Vibe coding lets you build real, working tools by describing what you want in plain English. Fred has been doing this live at conferences for the past year. Now he's doing it with you.

Analyses that weren't possible before

When AI can see your account data directly, it can do things that used to take hours — or were just never worth the effort. Fred will show you what that looks like in practice.

YOUR HOST
​Frederick Vallaeys
​Co-founder & CEO, Optmyzr

Frederick Vallaeys is a Silicon Valley entrepreneur, author, and a leading voice in PPC marketing. As one of Google’s first 500 employees, he served as the company’s first AdWords Evangelist and helped shape its early PPC strategy. 


Fred spent nearly a decade at Google as one of the original AdWords evangelists. He's been building PPC tools ever since — and in the past year he's become one of the most recognised people doing vibe coding specifically for paid search. He's built live automation tools in front of audiences at SMX London and SMX Munich, and his book the AI Amplified Marketer is what this whole session is built around. He's also the host of PPC Town Hall, a long-running podcast where some of the best minds in paid media talk shop.

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