WEBINAR PREMIERE + LIVE CHAT  •  WED, OCT 28  •  9:00 AM PT / 12:00 PM ET

BFCM HORROR STORIES

Top PPC Experts Share ​How to Survive the ​Scariest Black Fridays

Budgets with a mind of their own. Tracking that ghosts you mid-sale. Campaigns that turn on you the moment BFCM starts.


If you’ve run ads through Black Friday, you’ve probably lived at least one of these. Top PPC experts share the nightmares that can hit any account, how they survived them, and what they do differently now.


Note: The session is prerecorded. Fred, Aaron, and our guest speakers will be in the live chat during the premiere to answer your questions as you watch.

Register here. We’ll send you a calendar invite and a reminder before the session.

WHAT TO EXPECT

The stories behind the dashboards

Real situations. Real decisions. Real lessons. The session walks through the moments every PPC team dreads, and how our experts got through them.

When spend suddenly takes off

Campaigns burning through budget hours earlier than planned, and what to do in that first hour.

When performance falls apart mid-sale

How to tell a temporary dip from a problem that needs you right now.


When the data stops making sense

How to make decisions when attribution, conversion tracking, and platform reporting start telling different stories.

When the plan doesn’t survive BFCM

Making fast calls when traffic, demand, cost per click (CPC), and competitors all move at once.

TAKEAWAYS

You’ll leave with a better BFCM emergency plan

  • Know which account signals need attention right away and which can wait
  • Spot the failure points that catch every team: budgets, feeds, tracking, promotions, and automated campaigns
  • See how experienced PPC teams troubleshoot when there’s no time to investigate
  • Learn what the experts now monitor differently after Black Fridays that went wrong
  • Build a clear plan for who checks what when something breaks on peak days

Your hosts

Frederick Vallaeys
​Co-founder & CEO, Optmyzr

​Frederick is a Silicon Valley entrepreneur, author, and a leading voice in PPC marketing. As one of Google’s first 500 employees, he served as the company’s first AdWords Evangelist and helped shape its early PPC strategy. Today he's become one of the most recognised people in the paid search industry. He’s seen more Black Fridays from inside ad accounts than almost anyone.

Aaron Levy
​Evangelist, Optmyzr

​A longtime digital marketing expert with extensive experience in paid media and search strategy. Having managed billions in media spend across brands ranging from Fortune 500 companies to fast-growing startups, Aaron is a frequent global conference speaker and passionate about helping marketers get ahead of problems before they turn into horror stories.

THE PPC EXPERTS

Speakers revealed soon!

We’re lining up PPC experts who’ve survived Black Fridays of every kind. We’ll be revealing them soon, so check back to see who’s joining.

Or save your spot now, and we’ll tell you first.
Save my spot

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